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Issue 2 Spring 2008
AIB leads the way in VoIP with eircom

Few organisations ask more of their ICT systems than financial institutions, where the quality and reliability of all technology supporting business operations must be impeccable. When AIB Group decided to redevelop its Dublin headquarters, it saw the opportunity to analyse and improve the efficiency of its systems and processes. One technology emerged as an obvious candidate for the re-designed enterprise IT systems: VoIP, with its clear potential for cost reduction.

A long-term scoping and analysis of the project began in 2006, following which eircom was chosen as the prime integrator and delivery partner for what is now known as the One Network IP Telephony Project. Today, following a complex design and deployment schedule that was met on time and on budget, AIB boasts the single largest installation of VoIP technology ever seen in Ireland.
  • One network improves efficiency: The One Network IP Telephony Project spans two sites, Bankcentre 1 and the newly constructed Bankcentre 2 campus, incorporating 5000 Cisco IP phones and a new IP telephony infrastructure.

  • Major improvement in call handling: An eircom Digital Interactive Voice Response (IVR) solution has replaced a legacy IVR system.  This phone banking service is  fully integrated with the IP telephony infrastructure and databases for efficient handling of queries.

  • More power to the contact centre: Subsequent phases of the project will provide IP-based contact centre functions to AIB agents serving bank customers. A thin client bespoke agent desktop is due to be integrated with the IP system, the first of its kind using Cisco technology. This will offer sophisticated call routing and computer-telephony integration and support major improvements in business processes.

  • Bottom-line business benefits: The bank chose VoIP from eircom for its ability to deliver measurable quality of service and reduced call transmission costs. Total cost of ownership is also reduced thanks to a centralised telephone network, centralised management of call costs and billing, and enhanced Disaster Recovery capability.

  • IP - supporting the efficient centralisation and management of IT: The underlying IP infrastructure now gives the bank the flexibility to centralise banking functions in large data centres; the capacity to scale the service and numbers as an operation grows; greater flexibility in moving or adding phone users, and real cost efficiencies in merging phone and data networks.
The project is the first phase of a Next Generation Network that merges phone and data into a single infrastructure. The VoIP service includes support for sophisticated call centre functions such as hunt groups and automated call routing.

eircom and AIB teams worked closely during a rollout process to implement the core IT infrastructure which delivered dial-tone and voice mail services by mid 2007. By March 2008 the AIB campus had become the largest VoIP installation in Ireland. Further stages include advanced IP telephony features such as call recording, call centre call routing technology and announcement functionality

In addition to the core Cisco IPT servers and routers, the eircom team integrated a wide range of third party solutions: gateways to existing analogue phone networks, call tracking and a quality of service ensuring different types of data traffic are all given the bandwidth they need to work properly.

Paul Williams, IT Executive, AIB, notes that the network is set to meet AIB's exacting demands for the highest levels of performance and reliability.

"The AIB and eircom teams benefited from structured programme management to deliver the new network on time and on budget, while meeting demanding test criteria for quality, performance, reliability and resilience," he said.


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© eircom 2008